Why should you consider Israel as your next preferred market?

Travel freaks

Moses was the first tourguide in history: Travel is in our DNA. During the last 10 years, the outbound market grew by 250%.

In 2019 4.3 M Israelis created 8.3 M trips abroad. Our population is only 9M which makes outbound travel amongst the highest per capita, worldwide.
In 2019 more than 24 million international passengers passed through BGA compared to 12.4 million in 2012. This growth makes BGA one of the 5 fastest growing airports in Europe.


We are big spenders. Our credit card is our best friend. The per capita spending abroad is 162$ per day, compared to 129$ by European tourists.


The Jewish holidays take place when your hotels need to fill their beds. For Terranova, low-season marketing is crucial. Customers enjoy the destination without the crowds; their hosts are eager to provide for their livelihood and Mother Earth returns with a smile. We are proud to have joined forces with Low Season Traveller (UK) in order to support this important agenda.


The economic situation of Israel results in increase of travel abroad.
Growth GDP in Israel is double the OECD average of 1.7%.
2019: + 3.5% ; 2018: + 3.4% ; 2017: + 3.6%; 2016: + 4%
In 2019, Israel’s economy was in a state of near full employment. Also inflation is very low. Part of the fast growth is due to our very active High-Tech Industry – Israel is regarded as a top leading Start-Up Nation. These high-tech millennials travel!


The more kids, the better. Israel is one of the youngest affluent economies. Our population grew in 2019 by 1.9% in 2019, more than three times faster than the OECD average. With an average of three children per woman, Israel also has the highest fertility rate in the OECD. We have almost 3 million kids which is 33% of the total population. And these kids travel! We assume that approx 850k Israelis travel as part of their family trip.