Our Services

Marketing Strategy

  • Research, plan and identify marketing objectives, segments, cross marketing partners and opportunities
  • Identify target and special interest segments and communities
  • Develop a tailor-made, innovative and relevant marketing strategy
  • Create off- and online marketing materials appropriate for each market
  • Propose an action-plan and time-line based on the strategy and budget
  • Execute fully integrated marketing campaigns

Branding

  • Establish and position brand awareness
  • Create brand partnerships

Public Relations

  • Develop and maintain intimate relations with the media in order to generate awareness and positive sentiments
  • Organise press conferences and press events
  • Design, create and issue press releases and media newsletters
  • Plan, execute and follow-up press familiarization trips with leading reporters, bloggers, vloggers and celebs
  • Set up and participate at interviews for print, radio and TV
  • Plan TV specials and documentaries

Advertising

  • Research and plan integrated, creative advertising campaigns – including dedicated inserts at relevant media outlets
  • Select, negotiate and purchase appropriate media– print, TV, radio, internet
  • Maximize budgets with added value promotions
  • Create advertising schedules that maximize the target audience reach
  • Traffic/production management

B2B Sales promotions

  • Set-up Buyer-Meet-Seller workshops
  • Organise seminars and in-depth product training for leading and relevant touroperators
  • Create promotional sales materials
  • Provide promotional support for sales team at tradeshows and conferences
  • Identify, recommend and participate in key road shows and travel industry workshops
  • Plan, execute and follow-up educational trips for touroperators, OTAs and MICE organisers

Mass or community-based events

  • Create and coordinate special promotional events, contests and/or photo exhibitions in support of an overall marketing campaign or as a standalone event in order to penetrate defined segments

Social Media

  • Create customized social media strategies
  • Delivering targeted results through community management and social media analytics
  • Keep a pulse on the ever-evolving social-media landscape
  • Maximize the influence and impact for our clients on social media platforms
  • Build relationships with influencers and celebs
  • Handle blogger, VIP and celeb engagements
  • Create constantly appealing content, videos, stories and animations – in Hebrew and Arab
  • Plan and manage digital big data by preparing tools for VDO views (Thru Play) and look-alike boosted campaigns based on similar brands
  • Set up comprehensive campaigns by celebs and micro-influencers

Reporting and intelligence

  • Create monthly, quarterly and annual studies and reports including trend forecasts, market research, industry reports and evaluation of results
  • Track client media coverage incl clippings of the clients and other relevant players on the market

Webdesign and management

  • Create and manage a highly attractive website in Hebrew and/or Arab language
  • Set up micro-sites and run banners
  • Manager SEO & SEM in order for the brand to appear high on search engine