Our Services
Marketing Strategy
- Research, plan and identify marketing objectives, segments, cross marketing partners and opportunities
- Identify target and special interest segments and communities
- Develop a tailor-made, innovative and relevant marketing strategy
- Create off- and online marketing materials appropriate for each market
- Propose an action-plan and time-line based on the strategy and budget
- Execute fully integrated marketing campaigns
Public Relations
- Develop and maintain intimate relations with the media in order to generate awareness and positive sentiments
- Organise press conferences and press events
- Design, create and issue press releases and media newsletters
- Plan, execute and follow-up press familiarization trips with leading reporters, bloggers, vloggers and celebs
- Set up and participate at interviews for print, radio and TV
- Plan TV specials and documentaries
Advertising
- Research and plan integrated, creative advertising campaigns – including dedicated inserts at relevant media outlets
- Select, negotiate and purchase appropriate media– print, TV, radio, internet
- Maximize budgets with added value promotions
- Create advertising schedules that maximize the target audience reach
- Traffic/production management
B2B Sales promotions
- Set-up Buyer-Meet-Seller workshops
- Organise seminars and in-depth product training for leading and relevant touroperators
- Create promotional sales materials
- Provide promotional support for sales team at tradeshows and conferences
- Identify, recommend and participate in key road shows and travel industry workshops
- Plan, execute and follow-up educational trips for touroperators, OTAs and MICE organisers
Social Media
- Create customized social media strategies
- Delivering targeted results through community management and social media analytics
- Keep a pulse on the ever-evolving social-media landscape
- Maximize the influence and impact for our clients on social media platforms
- Build relationships with influencers and celebs
- Handle blogger, VIP and celeb engagements
- Create constantly appealing content, videos, stories and animations – in Hebrew and Arab
- Plan and manage digital big data by preparing tools for VDO views (Thru Play) and look-alike boosted campaigns based on similar brands
- Set up comprehensive campaigns by celebs and micro-influencers
Webdesign and management
- Create and manage a highly attractive website in Hebrew and/or Arab language
- Set up micro-sites and run banners
- Manager SEO & SEM in order for the brand to appear high on search engine