360°
From marketing strategy development to detailed action plan implementation
Marketing
Strategy
Joining forces with strong stakeholders in various fields of expertise and segments
Research, plan and identify marketing objectives, segments, cross-marketing partners, and opportunities.
Identify the target and particular interest segments and communities.
Develop a tailor-made, innovative, and relevant marketing strategy.
Create off- and online marketing materials appropriate for each market.
Propose an action plan and timeline based on the design and budget.
Execute fully integrated marketing campaigns.
Advertising
Solutions
With best value for money
Research and plan integrated creative advertising campaigns.
Select, negotiate and purchase appropriate media– print, TV, radio, and internet.
Maximize budgets with added-value promotions.
Create advertising schedules that maximize the target audience reach.
Traffic/production management.
Public
Relations
Customized Spokesperson
Develop and maintain intimate relations with the media to generate awareness and positive sentiments.
Organize press conferences and press events.
Design, create and issue press releases and media newsletters.
Plan, execute, and follow-up press familiarization trips with leading reporters, bloggers, and celebs.
Set up and participate in interviews for print, radio, and TV.
Plan TV specials and documentaries.
B2B Sales Promotions
Travel Trade within the Israeli travel trade
Setting up Buyer-Meet-Seller workshops.
Organization of seminars and in-depth product training for leading and relevant tour operators.
Creation of promotional sales materials.
Provide promotional support for the sales team at tradeshows and conferences.
Identify, recommend and participate in key road shows and travel industry workshops.
Plan, execute, and follow up on educational trips for tour operators, OTAs, and MICE organizers.
Social
Media
Segmented management and campaigns
Create customized social media strategies.
Targeting through community management & social media analytics.
Keep a pulse on the ever-evolving social media landscape.
Maximize the influence and impact of our clients on social media platforms.
Build relationships with influencers and celebs.
Handle blogger, VIP, and celeb engagements.
Create appealing content, videos, stories, and animations – in Hebrew and Arab.
Plan and manage big digital data by preparing tools for VDO views (Thru Play), and look-alike boosted campaigns based on similar brands.
Set up comprehensive campaigns by celebs and micro-influencers.
Design
& Branding
Web pages, billboards and TV campaigns
Create and manage a highly attractive website in Hebrew and the Arab language.
Set up micro-sites and run banners.
SEO & SEM Manager for the brand to appear high on search engines.
Establish and position brand awareness.
Create brand partnerships.
Reports
& Intelligence
Comprehensive
monthly reports
Create monthly, quarterly and annual studies and reports including trend forecasts, market research, industry reports, and evaluation of results.
Track client media coverage includes clippings of the clients and other relevant players on the market.
